• 08Dec

    Google Goes Real-Time

    From NYT

    MOUNTAIN VIEW, Calif. — Unveiling significant changes to its dominant search engine on Monday, Google said it would begin supplementing its search results with the updates posted each second to sites like Twitter, Facebook and MySpace.

    As part of its much-anticipated entrance into the field known as real-time search, Google said that over the next few days its users would begin seeing brand-new tweets, blog items, news articles and social networking updates in results for certain topical searches.

    Previously it took a few minutes for updates from social networks and blogs to filter into Google’s results.

    “Clearly in today’s world, that’s not fast enough,” Amit Singhal, a Google fellow, said at a press conference at the Computer History Museum here. “Information is being posted at a pace we’ve never seen before, and in this environment, seconds matter.”

    A search for “Copenhagen” on Google, for instance, where global climate talks are under way, produces the standard Web results, but with a box in the middle of the page where blog items, press releases, news articles and tweets scroll past.

    The box updates every few seconds. A tweet from Tom Nguyen (@tomng) in the Bay Area read: “It’s snowing in North Beach. Explain that, Copenhagen.” Searching for “Pearl Harbor” on Monday, the 68th anniversary of the attack, turned up tweets from people who were memorializing those who died there, while the live results for “Tiger Woods” were less family-friendly.

    Google struck formal partnerships with Twitter, Facebook and MySpace to quickly bring updates from those services into its search index. The companies did not disclose terms of those deals. Facebook has said publicly it is not earning money from the deal, and is giving Google updates only from the public profile pages on the service, which can already be seen by anyone on the Web.

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