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  • 08Jul

    BHF Alumni: Consequence-Vet on the Verge

    These days the lines between the rap games’ veterans and rookies, and everyone in between, seem to be blurring every minute. For example, by the buzz he’s been able to create, you’d think Drake has been involved in this rap ish for years. And there are countless MCs resurfacing to reclaim their place among Hip Hop’s elite after many a lengthy hiatus.

    And then you have someone like Consequence, who literally HAS been in the game since ’96 with his much talked-about debut on Beats, Rhymes and Life by A Tribe Called Quest. And then there were a series of stops and starts over the course of Cons’ career that would have made a lesser MC go and look for that day job (pun intended). In between, he released both a debut mixtape with Take ‘Em To The Cleaners in ’04 and Don’t Quit Your Day Job in ’07, respectively.

    To put it plainly, it’s been a long and winding road for Cons in becoming a household name in Hip Hop, even with a co-sign from the one and only Kanye West (remember “The Good, The Bad, The Ugly” from … Day Job?). For these and a few other reasons, many heads may still not know much about who Consequence is and what he’s accomplished thus far in his career. Therefore, it’s not stretch to say that the Queens native is treading a fine line between being a seasoned vet and an MC on the verge of stardom.

    But these days, things are truly looking up for the Con man and everything he’s doing. He released the mixtape, Movies On Demand, earlier this year in anticipation of his sophomore album. Interviewed by HipHopDX.com earlier this year, Consequence commented on Movies…, “I think Movies On Demand definitely mirrors Take ‘Em To The Cleaners. You can definitely see the growth in Movies On Demand though, and it’s crazy that there’s growth at this present moment though.”

    The former 2007 BHFer has also had a busy year by collaborating with the likes of Common and Talib Kweli on the song “G.O.O.D. Music”, as well as Asher Roth on the joint “Childish Games” (available on YouTube), as well as doing a remix of one of the year’s most popular joints, Drakes’ “Find Your Love”, available at musicblips.dailyradar.com.

    Consequence is also currently featured on xxlmag.com for a partnership between XXL and Heineken entitled Up Next: A Collaboration to Find the Next Rising Star, complete with a short bio, uploaded songs and a bunch more that fans can savor. There’s also video on xxlmag.com of Con commenting on the emergence of fellow G.O.O.D. Music affiliate Big Sean and commending his work ethic.

    So, like many a BHF Alumni before him, Consequence has had a year that’s seen a lot of growth and a lot more attention. We’ll see how the rest of the summer plays out for this Queens MC and his new project. Stay tuned.

    Consequences’ sophomore offering, Cons TV, is scheduled for release later this summer on G.O.O.D. Music/Universal Motown, is executive produced by BOTH Q-Tip and Kanye West and features contributions from both.

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