• 06Nov

    How Video Music Box elected the 1st Black President

    Here is an idea we are cooking up for a panel discussion/seminar
    Let me know your thoughts…


    On November 4th, 2009 The United States of America elected Barack Obama the first African American president in the country’s history. Much has been made about the country’s ability to look past hundreds of years of racial insensitivity to elect a Black president only four decades after the end of Jim Crow.

    President Obama’s victory is credited with his ability to brand himself as a post racial candidate. He was able to galvanize the Black electorate while maintaining a broad appeal to a white, Latino and a broad swath of America.

    How did he do this? Many claim that Barack is not the anomaly that he may be seem but rather a function of the times. A statement of the reality that this is a new America. An America that learned the lessons of the Civil Rights struggle. That each man or woman should be judged not by the color of his or her skin but by the nature of their character.

    During the campaign several journalists and experts cited Hip-Hop as one of the unifying cultural factors that precipitated the breakdown of these racial barriers. Black and white people in the post Civil Rights Era grew up watching images and hearing the sounds of Black and Latinos. So much so that the presence of an African American running for president or serving as CEO or principal simply was not an alien concept.

    “Video Music Box” one of the first Hip-Hop music video programs founded by Brooklyn cultural icon Ralph McDaniels is credited as one of the first to broadcast Hip-Hop culture to a wide audience. Broadcast via public access on WNYC “Video Music Box” was THE source of Hip-Hop and R&B videos in the New York Metropolitan Area. Artists such as the Notorious B.I.G. and Jay Z have praised Uncle Ralph, as he is known, as well as Video Music Box as giving them their first major exposure…
    obama vibe

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