• 12Dec

    Brooklyn Bodega Interviews Kidz In The Hall

    Since 2006, Naledge and Double-O, of the hip-hop duo Kidz in the Hall, have continued to refine their sound. Dropping “School was my hustle” in 2006 under the Rawkus label, they have consistently improved with each following album/mixtape after their debut. In such a short period of time, they have accomplished a lot and is no wonder they celebrate such a momentous occasion with their fourth album titled just that, “Occasion.”

    The LP commences with “Real Life,” led by a brief string intro that delves right into Naledge’s opening verse where he confesses his love for what his real life has become. The next 15 tracks build on the message and sound that “Real Life” has set as a foundation for the album. While their previous albums give off that golden-era-of-hip-hop sound, “Occasion” radiates a new sound that the genre is currently adapting to in the mainstream. While the direction of their music has shifted a bit, Naledge and Double-O remain true to their lyrics and content.

    Discussing various topics such as the recording process, their growth, their future plans for “Occasion,” and more, the following interview that was conducted gives great insight into what Kidz in the Hall is about, what they’ve accomplished, and what we can expect in the future.

    Brooklyn Bodega: What was the creative process for occasion and how did it differ from previous albums?

    Double-O: We threw away any pre-conceived notions we had of making an album and threw that shit out the window and kinda just made 14 fun songs.

    BB: And what kind of growth did you want represented on the album?

    Naledge: Man, we’re just happy with the progress we’ve made so far and just wanted to keep that flow going in our music. I know we always try to make our albums better than the last so that’s just what we try to convey and portray with each new project.

    BB: There are a lot of guest features on album, how do you guys go about deciding who you want on a project?

    Naledge: Sometimes people hear our records and they want to get on them. We didn’t have to do too much begging to get people on the album. We also don’t just put people on who everybody think is hot right now or beg any one to be on it. It’s pretty much our friends who we let hear our songs and if it made sense for them to be on it, they’d get on the track. It just happens like that. It also just so happens that we surround ourselves with talented people.

    BB: Who would you like to work with on future projects and why?

    Naledge: There’s a few I can think of off-hand, what i consider “dream collaborations;” andre 3000, common, pharrell (on the production side) as well as q-tip — all these artists I feel i could vibe with musically and personally you know?

    BB: Do you guys ever think about cross-genre collaborations? How do you feel about them in general?

    Double-O: We’ve worked with a few artists from various genres. We’re always open to do stuff like that, it just has to come from a place that makes sense or is organic. Not just do something because it seems cool. Has to be legitimately dope.

    BB: Who did the production on “Occasion?” And in what direction do you think your sound is going at this point of your career?

    Double-O: I did all the production on it — we tend to tune out everything else thats out when we’re recording but if we’re traveling, we try to take in as much as possible to kinda get inspiration for our sound

    BB: Favorite track you worked on & why?

    Double-O: For me, I’m never going to be 100% happy with the finished record. I mean, I’m happy with the majority of them but there are some records i feel i need a better mix on. The benefit of the world we live in now is that I could still re-release the track as a single and mix it to my liking even if it’s different from the album version. So it’s always something we can work on if we’re not satisfied with a finished pro duct. Mixing & mastering are some of those things I’m still not 100 % happy with but I know I have to let that go cos we have deadlines to meet and albums to make you know?

    BB: I can personally connect with the track “Real Life,” (the subject matter) Do you feel hip-hop right now is lacking in positive messages? Opinion on current state of hip-hop?

    Naledge: ts hard to really define the general consensus of hip-hop. But as far as commercial hip-hop and what’s played on the radio, i think you can definitely say that it’s lacking a message or a balance. People put out albums with records that have messages and records that don’t have messages ya know? And it just so happens that they promote the records with no messages. Cos its a formula right now. But there was an era where it was cool to have a message. It’s really hard to say right now. When you look at the blogs and websites. there’s so many types of musics and artists out there in hip-hop that its hard to say its lacking a message, you just have to really look for it and be willing to take it in.

    BB: Plans for “Occasion” for rest of the year and new year?

    Naledge: The industry kind of shuts down in December but we’ll be in Europe for a couple weeks and do a couple shows then do some shows for “Occasion” out here in the states. That’s pretty much it.

    BB: What can fans expect next from KITH?

    Double-O: We’re tryna hit the road and come back with something quick. We don’t wanna wait to put out more music. We wanna come right back with another project. And just really stay on the road and get into the DJ thing in the clubs as far as branding goes. That’s just another phase in our careers, being able to brand our personalities with our music you know? Maybe do reality shows that showcases who we are. That’s where our strength lies, just being dope people and being able to capitalize off that.

    BB: What is the story or reason behind the title name “Occasion?”

    Naledge: I mean everything should be an occasion man. Life is an occasion, it’s very short and you only get to be young and live once. So just try to have fun as much as possible and make everything an occasion. Like “dude, tonight, I just wanna get f*cked up and have some really great sex and do fun things.” That’s an occasion ya know? When we’re old we wanna have some cool stories to tell. And all of this is what’s represented on the album. Everything is an occasion. — i mean, we touch on serious topics but right now its not so much that our songs don’t have a message but more so that our songs exude feelings. that make people feel good. Sometimes what people need is to be happy and music can provide the soundtrack for that. And that’s what we tried to do with this album. There’s enough music out there that’s telling us what’s wrong with the world or what’s wrong with relationships but I’d rather make a song that makes you smile at the end of the day.

    It’s evident that Naledge and Double-O wanted to have fun with this project while still showcasing their skills. Being a part of an industry that can put a lot of stress on its artists, Kidz in the Hall, lightens up the mood a bit on this album. Tailoring it to fit the generic definition of what fun is, “Occasion” celebrates more than just another album. It celebrates the idea of living life to its fullest and the group’s progess thus far. Life is definitely an occasion for this hip-hop duo; as it should be for all of us as well.

    Follow Maria Myraine Yap on Twitter @YoItsMyMy

Discussion No Responses

  1. December 13, 2011 at 7:10 pm

    Good write-up/interview MyMy! I remember getting into KITH with the song “Wheelz Fall Off” in ’06 and I’ve been following them ever since. Glad to see they’ve had some great staying power over the years. Thanks for this!