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  • 24Jan

    Why TV’s Live and Streaming Audiences Are Diverging

    Ken Jeong

    From Wired

    Television is a very different experience in the age of video on demand. Even if we’re watching the same kind of content — say, 30- to 60-minute scripted dramas and comedies — we watch it differently. Even if it’s broadcast live (usually through a cable or satellite box) to our television sets or streamed through a game console, media player, set-top box or smart TV interface to that exact same television set, that subtle difference changes everything.

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